Sleeping Green

Hestelle Robinson

Now here is a nifty new green trend an eco-mattress in a box (make that a recycled box). 
If going green is your thing then you will love this green mattress we spotted on www.trendwise.com.  If you are an entrepreneur this might be worth investigating as they are looking for international distributors.





Whereas many mattresses today include polyurethane, formaldehyde and other materials with questionable effects on the environment and human health, Keetsa is an eco-bedding company that takes a thoroughly green approach to mattresses and other sleep products.

Keetsa mattresses are built with sustainable components including recycled steel, scrap memory foam bits, bamboo fabrics and unbleached natural cotton, while odor control and anti-bacterial properties are delivered using EPA-approved technologies based on silver and green tea. Since different Keetsa mattress styles use varying degrees of such sustainable components, the company uses a composite score called the Keetsa Quotient to summarize the overall greenness of each one. So far, so good, but maybe not entirely unique (other companies, like Greek Coco-Mat, also tout the benefits of sleep on natural materials.)

What we liked about Keetsa is that, going beyond their component materials, they've also developed a way to compress their large mattresses so they fit into convenient wheeled boxes (made from recycled cardboard, of course). Not only does that make them maneuverable by one person, but it also reduces transportation expenses and the products' resulting carbon footprint, and gives consumers savings of between 50 and 75 percent, Keetsa says. Which makes for a very integrated eco-approach. Once the customer unpacks the mattress at home, it will resume its full, normal shape within one to three days.

Keetsa's mattress prices begin at USD 385, and shipping is free. Pillows, protectors, foundations and mattress toppers are available as well, both through the company's two California showrooms and at a few select retailers nationwide. Keetsa is hoping to sign up more retailers soon; one to bring to eco-conscious consumers near you?
Website: www.keetsa.com
Contact: joe@keetsa.com