The human race is placing a huge strain on our planet and people from across the globe are trying to make a difference by changing the way we go about our daily lives. Designers influence, entice and determine the direction of a concept before it is brought to life and CaesarStone is calling on young designers to create an icon that addresses the earth’s sustainability and life in all its diversity. The winning student and his or her lecturer will be walking away with a trip to Israel worth R50 000.00.
The task at hand is to design an “Icon To Earth’s Wellbeing” on the most appropriate site in your home city. The icon can be anything – a building, artwork, statue or space and the site should preferably be in a place where it will have maximum interaction with people. Contestants must also motivate how this icon can be duplicated and placed in cities around the world, without losing its context and meaning.
Earth is the contestant’s client and a fictional organization called Sustainable Earth Alliance (SEA) is the facilitator. SEA, which is based on the Earth Council Alliance (ECA), is facilitating the earth’s needs and SEA is going to be looking for an architect or interior designer that can capture Earth’s message and entice a predestined reaction to it. The icon’s goal is to draw awareness to the earth’s mortality.
Submission formats for students and closing dates
Students are required to submit 3 x A2 matt laminated drawings with accompanying disc in both high res and low res, in either jpeg or pdf format. 1 of the 3 drawings must include a detailed drawing of how CaesarStonecan be used in the design.
Entrants must clearly mark the matt laminated drawings with the following details on the back: First name and surname, name of institution, department of architecture or interior design, lecturers name and all contact numbers and e-mail addresses.
Dates
Deadline for submission to Emporio: 30 July 2010
Final Judging: 5 August 2010
Awards Evening: 19 August 2010
The Prize
The winning student and his/her lecturer will get a 5 day visit to Israel which includes
- A visit to Caesarea, the home of CaesarStone
- A visit to Tel Aviv, the “White City” which is melting pot of cultures and artistic styles
- A visit to Jerusalem, the capital city of Israel
- Airfare, accommodation and spending money are included in this prize (which is valued at R50 000.00)
The judging panel will be headed by Juri Abbott of Urban Edge Architects who conceptualized the brief as well as other well esteemed architects and designers.
More information: Naidene Andersson | (011) 485-2680 | emporiocomm@mweb.co.za| www.caesarstone.co.za
