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HOMEMAKERS Expo is the original home lifestyle consumer show incorporating a total spectrum of home improvement and enhancement products. HOMEMAKERS Expos present companies with an exciting opportunity to book expo stands in order to showcase their products and services to a targeted audience of homeowners predominantly from the upper LSM's.
Taking place annually in all of South Africa's major economic centres including: Johannesburg, Cape Town, Port Elizabeth, Durban and the Vaal Triangle - this is the premier show for companies specialising in home improvement and décor.
Over the last 17 years HOMEMAKERS Expos have presented 71 successful home enhancement shows! With over 1 500 exhibitors countrywide on more than 2 000 exhibit stands, covering 60 000sqm and attracting over 200 000 visitors per annum.
It's easy to see why so many South African home lifestyle companies are interested in securing their expo stands on a recurring basis.
HOMEMAKERS Expo attracts quality, targeted homeowners within the highest income groups. A snapshot of our visitors would show that: they are trend conscious, house proud, well-educated, 24 years and older, that they trust and believe in the HOMEMAKERS Expo brand and annually revisit the show. Visitors to HOMEMAKERS Expo primarily view and buy new products while they are there. Securing an expo stand would mean that your products would be exposed to a multitude of potential buyers.
Facts:
This is a home enhancement exhibition and only companies within this strict category listing may have access to an exhibition stand at HOMEMAKERS Expo. The exhibitors are of an exceptionally high standard and the organisers reserve the right of admission on applications to exhibit. This exhibition allows exhibitors to rub shoulders with industry leaders and the collective credibility of the exhibitor body contributes to the high standard of the exhibition. The HOMEMAKERS Expo shows have rightfully earned their reputation as one of the best marketing mediums to ensure a high return on your investment. A medium that not only ensures immediate return but also sustained leads over an extended period.
Facts:
All major advertising and promotional mediums are employed in marketing these expos. In keeping with the change in both consumer needs and media usage, the campaigns are adapted to adopt a focussed approach appealing to a targeted and educated consumer. Not neglecting traditionally strong mediums such as TV, radio, outdoor and print, the campaign also includes specialised, modern online marketing methods. The campaign not only promotes the HOMEMAKERS Expos show specifically but also incorporates companies who have secured expo stands providing them with valuable, additional opportunities to capitalise on their involvement with the event.
Thinking about securing an expo stand? Here's what some of our pervious exhibitors had to say about the event:
"Amount of business coming in months after the show is outstanding - excellent."
Schalk Coetzer - Aquanet
"A fantastic opportunity in which to present your products to the end user."
KJ Diamond - Jetmaster
"Not only did my business experience an incredible upswing in new business volumes - the trend continued for the remainder of the year. In fact 6-8 months after the show it was still common to hear a client comment that he has seen my furniture at the exhibition."
Herman Brink - Wooden Furniture
"Keep up your positive, creative contribution to the retail trade."
Rion Botha - Rion Furnishers
"A good all-round show - a high standard of visitors."
Aluglass (PTY) LTD
"Very effective, well organised and very popular."
Lesley du Chenne - Design Hardware
"Still getting leads and sales from last year!! On going."
Steve Webber - Eclipse Furniture
