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HOMEMAKERSfair is South Africa's largest direct response home lifestyle magazine! This publication has for the last 25 years provided an unbeatable service to both consumers and advertisers. Distributed to more than 740 000 homes it has made itself indispensable to the South African public.
HOMEMAKERSfair and its sister publication HOMEMAKERStalk currently hold 67% of the market share within the home lifestyle direct response industry and is targeted at the LSM's 8, 9 and 10. These publications, are distributed knock-n-drop (ABC Certified) to more than one million up-market homes and has become indispensable to South African homeowners as a comprehensive guide to all home lifestyle products and services.
The company furthermore handles their own distribution offering reliable closely monitored company drivers.
Advertisers swear by their success in these magazines, in fact many advertisers have been publishing with the company since the first publication and for many companies these advertisements are their only source of leads, providing them with constant sustainable leads throughout the month.
Recent research has proven that the popularity of these direct response magazines have grown tremendously, 97% of recipients read these publications right away, 83% of the publication is read by more than 3 people and 78% keeps copies for future reference for up to 6 months.
HOMEMAKERSfair and its sister publication Home Talk currently hold 67% of the market share within the home lifestyle direct response industry!
This direct response catalogues of diverse home enhancement products and services, has produced exceptional results for the entire home related industry. Advertisers enjoy a steady flow of incoming leads on a daily basis and can effectively measure response and analyse return on their monthly investment.
HOMEMAKERSfair is the leading home lifestyle direct response magazine in the country. It gets results! Independent market research has revealed that HOMEMAKERSfair and its sister publication homeTalk are the most familiar and well received direct response media in the South African home lifestyle market. It emerged that HOMEMAKERSfair is an informative magazine offering the reader a variety of products, generating good ideas for home enhancements and is kept for future reference.
Nationally HOMEMAKERSfair is distributed, freely to 700 000 upmarket homes!
| Distribution areas: | |
|---|---|
| Johannesburg | 230 000 |
| Pretoria | 120 000 |
| Cape Town | 115 000 |
| Durban | 115 000 |
| Port Elizabeth | 45 000 |
| Bloemfontein | 50 000 |
| Vaal Triangle | 40 000 |
| North West | 25 000 |
This distribution is ABC Certified
