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HOMEMAKERStalk has been part of the Homemakers group since 1983. This direct response magazine boasts a distribution of more than 580 000 and is distributed in Johannesburg (230 000), Cape Town (115 000), Pretoria (120 000) and Durban (115 000).
HOMEMAKERStalk and its sister publication HOMEMAKERSfair currently hold 67% of the market share within the home lifestyle direct response industry! These publications, are distributed knock-n-drop (ABC Certified) to more than 1.3 million up-market homes and has become indispensable to South African homeowners as a comprehensive guide to all home lifestyle products and services.
The company furthermore handles their own distribution offering reliable closely monitored company drivers.
Advertisers swear by their success in these magazines, in fact many advertisers have been publishing with the company since the first publication and for many companies these advertisements are their only source of leads, providing them with constant sustainable leads throughout the month.
Recent research has proven that the popularity of these direct response magazines have grown tremendously, 97% of recipients read these publications right away, 83% of the publication is read by more than 3 people and 78% keeps copies for future reference for up to 6 months.
homeTalk offers advertisers a cost effective additional avenue for advertising. Advertisers have the option of 2, 4 or 6 months contracts and place their ads according to a set "Double Run" schedule: For two concurrent months an advertiser's ad will remain on the same page in the magazine, hence a repro and print saving which is handed back to the advertisers at a cost effective reduced rate.
homeTalk is published two weeks apart from HOMEMAKERSfair and the two publications do not meet in the market place, ensuring that consumers stay informed and at any time of the month have one of our direct response magazines at hand. Many advertisers advertise in both publications in order to double awareness and impact, resulting in optimum lead generation.
Research has proven that 85% of respondents who used our publications do so because of a need at the time. Our unique distribution method on both publications ensures that we are there when that need arises.
The homeTalk brand has been part of the HOMEMAKERSfair for over 20 years and is published in Johannesburg, Pretoria and Cape Town.
This direct response catalogues of diverse home enhancement products and services, has produced exceptional results for the entire home related industry. Advertisers enjoy a steady flow of incoming leads on a daily basis and can effectively measure response and analyse return on their monthly investment. This publication is ABC (Audited Bureau of Circulation) certified as VFD (Verified Free Distribution) assuring advertisers of thorough and complete distribution.
"Trellidor have advertised on a national basis in HOMEMAKERSfair and homeTalk publications for over 17 years and have found both to be an excellent source of continuous leads and business".
Peter Rawson - Marketing Director, Trellidor (PTY) LTD
"We have bee advertising on a monthly basis since 1980 in your publications and our response rate has been consistently good".
Keith Turner - Style and Craft Paving
"We have been advertising with HOMEMAKERSfair and homeTalk for 15 years and still get results!" Ken Kewis - Cane Warehouse
