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Home > Archives for October 2016

Take advantage of a media mix approach for your growing business

Take advantage of a media mix approach for your growing business

by HOMEMAKERS | | Business Hub, Growing a Business

Have you ever heard of the term ‘media mix’? It refers to the combination of marketing and communication channels that businesses use to reach their ideal target markets. Depending on the size of their marketing budgets, small businesses and startups can now combine...
A cash flow management guide for small business owners

A cash flow management guide for small business owners

by HOMEMAKERS | | Business Hub, Cash Flow

The end goal of effective cash flow management is a financially healthy business. If you’re managing a growing company you’ll need to ensure a positive cash flow, where the business’ long-term cash inflows exceed its long-term cash outflows. And, according to business...
How to keep a marketing strategy current

How to keep a marketing strategy current

by HOMEMAKERS | | Advertising & Marketing, Business Hub

An effective marketing strategy is normally developed in the following way: – The business identifies its ideal target market and then segments and groups its potential customer-base according to their specific needs and requirements. – It identifies its...
How our lifestyle magazine can help you reach your ideal target market

How our lifestyle magazine can help you reach your ideal target market

by HOMEMAKERS | | Business Hub, Home Improvement Magazine

As a small business owner, one of your biggest concerns will be to find new prospects to keep your sales pipelines chocka-block full. How can you go about identifying and reaching new leads and convert them into loyal customers? One way to minimise wasted advertising...
Studies show print advertising provides the highest ROI

Studies show print advertising provides the highest ROI

by HOMEMAKERS | | Business Hub, Print vs. Online

You may find it hard to wrap your head around the notion that print advertising is able to provide a higher ROI than other forms of marketing media – especially in this digital day and age. But, while most of the marketing world’s attention seems to be focused on...
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