by HOMEMAKERS | | Business Hub, Growing a Business
Have you ever heard of the term ‘media mix’? It refers to the combination of marketing and communication channels that businesses use to reach their ideal target markets. Depending on the size of their marketing budgets, small businesses and startups can now combine...
by HOMEMAKERS | | Business Hub, Cash Flow
The end goal of effective cash flow management is a financially healthy business. If you’re managing a growing company you’ll need to ensure a positive cash flow, where the business’ long-term cash inflows exceed its long-term cash outflows. And, according to business...
by HOMEMAKERS | | Advertising & Marketing, Business Hub
An effective marketing strategy is normally developed in the following way: – The business identifies its ideal target market and then segments and groups its potential customer-base according to their specific needs and requirements. – It identifies its...
by HOMEMAKERS | | Business Hub, Home Improvement Magazine
As a small business owner, one of your biggest concerns will be to find new prospects to keep your sales pipelines chocka-block full. How can you go about identifying and reaching new leads and convert them into loyal customers? One way to minimise wasted advertising...
by HOMEMAKERS | | Business Hub, Print vs. Online
You may find it hard to wrap your head around the notion that print advertising is able to provide a higher ROI than other forms of marketing media – especially in this digital day and age. But, while most of the marketing world’s attention seems to be focused on...
