by HOMEMAKERSfair | Jan 30, 2017 | Advertising & Marketing
Print media is stronger than ever. A statement that might leave you with doubt, especially if you’ve seen all the hullabaloo on why it’s a dying marketing tool, but we’ve arrived in the nick of time to reassure you that print media isn’t going anywhere any time soon....
by HOMEMAKERSfair | Jan 26, 2017 | Branding & Reputation
You may ask yourself, what’s so important about being authentic? The answer is one word ‘relatable’. When consumers perceive your brand as authentic, then they feel comfortable putting their trust in you. Given the fast nature of the digital landscape today, it may...
by HOMEMAKERSfair | Jan 23, 2017 | Print vs. Online
Ever since digital marketing walked on the scene, advertisers have concentrated more on this new form of marketing because they assume it’s all readers are consuming. But print advertising hasn’t lost it’s importance despite advertisers lack of attention to it....
by HOMEMAKERSfair | Jan 19, 2017 | Staff Management
It was Doug Conant, former Fortune 500 CEO and New York Times Bestselling Author, that said it best: “To win in the marketplace, you must first win in the workplace,” and yet, according to PDT’s 2015 State of Employee Engagement in South Africa survey, there’s an...
by HOMEMAKERSfair | Jan 16, 2017 | Home Improvement Magazine
What makes a good advert? We would all love to know. It has nothing to do with flashy money and hiring the best advertising agency to pull out all the stops. A great advert boils down to one simple rule: less is more. Our renovate magazine is solely devoted to...
