by HOMEMAKERS | | Business Hub, Print vs. Online
What we have learnt in our 40 years as a leader in the lead-generation industry is the importance of adaptability. We know print is alive, we have seen our own growth in the last few years. We intend to remain adaptable and continue thriving for many years to come. In...
by HOMEMAKERS | | Business Hub, Print vs. Online
Ever since digital marketing walked on the scene, advertisers have concentrated more on this new form of marketing because they assume it’s all readers are consuming. But print advertising hasn’t lost it’s importance despite advertisers lack of attention to it....
by HOMEMAKERS | | Business Hub, Print vs. Online
There is no doubt that the past decade marketers have seen an explosion in the amount of digital content being consumed. The global debate on the future of print has called into question where this traditional advertising model fits in today’s digital world. But...
by HOMEMAKERS | | Business Hub, Print vs. Online
As advertisers we would all love to know what our audience are doing as they go through our adverts. Being a fly on the wall at this point in time would help us market to them better. That is why we have drafted these three scenarios to help you imagine what your...
by HOMEMAKERS | | Business Hub, Print vs. Online
You may find it hard to wrap your head around the notion that print advertising is able to provide a higher ROI than other forms of marketing media – especially in this digital day and age. But, while most of the marketing world’s attention seems to be focused on...
by HOMEMAKERS | | Business Hub, Print vs. Online
Once upon a time, Johannes Gutenberg invented the printing press and it completely revolutionised society. Print was the great equaliser – increasing literacy levels and opening the door for the ‘average Joe’ to access information and avenues for learning like never...
