by HOMEMAKERSfair | Jan 23, 2017 | Print vs. Online
Ever since digital marketing walked on the scene, advertisers have concentrated more on this new form of marketing because they assume it’s all readers are consuming. But print advertising hasn’t lost it’s importance despite advertisers lack of attention to it....
by HOMEMAKERSfair | Dec 12, 2016 | Print vs. Online
There is no doubt that the past decade marketers have seen an explosion in the amount of digital content being consumed. The global debate on the future of print has called into question where this traditional advertising model fits in today’s digital world. But...
by HOMEMAKERSfair | Nov 28, 2016 | Print vs. Online
As advertisers we would all love to know what our audience are doing as they go through our adverts. Being a fly on the wall at this point in time would help us market to them better. That is why we have drafted these three scenarios to help you imagine what your...
by HOMEMAKERSfair | Nov 24, 2016 | Print vs. Online
Estelle Venter is the Director of Product Development at HOMEMAKERS Media Holdings. We asked her to draw up a blog and share her perspectives with us on the power of print advertising in the 21st century to see why she thinks HOMEMAKERSfair has been such an effective...
by HOMEMAKERSfair | Oct 17, 2016 | Print vs. Online
You may find it hard to wrap your head around the notion that print advertising is able to provide a higher ROI than other forms of marketing media – especially in this digital day and age. But, while most of the marketing world’s attention seems to be focused on...
by HOMEMAKERSfair | Sep 26, 2016 | Print vs. Online
Once upon a time, Johannes Gutenberg invented the printing press and it completely revolutionised society. Print was the great equaliser – increasing literacy levels and opening the door for the ‘average Joe’ to access information and avenues for learning like never...
