Pie City

Established in 1994, Pie City is a proudly South African brand dedicated to serving delicious, freshly baked pies and refreshing fruit juices to its loyal customers, affectionately known as “Citizens.” From its humble beginnings, Pie City has expanded its footprint across South Africa, Botswana, and Zambia, becoming a beloved name in the region.

At the heart of Pie City’s success is an unwavering commitment to quality. Each store specializes in on-site baking, offering a wide variety of pies made from 100% real ingredients—no meat or cheese substitutes. The state-of-the-art factory ensures that every product meets the highest standards, providing customers with a satisfying and wholesome meal. Complementing the savoury pies are blends of 100% real fruit juices, available in five thirst-quenching flavours: Orange, Tropical, Guava, Apple, and Mango.

Pie City’s mission is centred around delivering a “fast, fresh, filling, and friendly” experience. This customer-centric approach is embodied by the frontline teams, known as Ambassadors, who foster strong connections with Citizens and convey the essence of the humble, friendly brand in every interaction. The company’s ethos, “serving the people that serve the people,” reflects its dedication to community and service excellence.

In addition to its retail operations, Pie City embraces an entrepreneurial spirit by offering business opportunities through Belly Bag Operators, Pie Push Carts, and Bikes. These initiatives empower individuals to become their own bosses, bringing pies and juices directly to communities and creating small business opportunities that positively impact lives.

Pie City also offers a diverse menu to cater to various tastes and appetites. The Classic Pies, weighing 180 grams, are always served fast and fresh, with a wide selection of legendary flavours. For those with heartier appetites, the 280-gram Mega Pies are packed full of goodness, available in flavours like Steak & Kidney, Pepper Steak, and Chicken & Mushroom. The innovative Burger Pies combine the best of both worlds, loaded with generous helpings of cheese or mutton curry. To provide even more value, Pie City offers combos like the Classic Pie & 500ml Juice, allowing customers to enjoy their favourite pie paired with a refreshing drink at a great price.

With a foundation built on quality, community, and innovation, Pie City continues to delight its Citizens with delectable offerings and opportunities for growth, solidifying its place as a cherished brand in the hearts of many.