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Latest News, Saunas & Spa Baths

Tickle Tub Team Interview

May 19, 2025by HOMEMAKERS Editor0 comments
Tickle Tub Team Interview

We sit down with the tantalising Tickle Tub team. 

A marvel of Eco friendly engineering, the Tickle Tub ticks all the boxes

An ancient craft

Wood-fired hot tubs have a rich history that dates back centuries, with roots tracing back to natural hot springs and early bathing practices. The concept of soaking in hot water for relaxation and therapeutic benefits has been practiced for millennia. Ancient cultures, particularly in Japan and Northern Europe, were among the first to embrace communal hot water bathing.

The Japanese onsen and Nordic saunas are both examples of using natural heat and water for wellness.

In South Africa we have quite a few lovely natural hot springs, even though we think of Mzansi as being a geologically stable country.

Enter the Jacuzzi

Bringing this idea of soaking in a large pool of heated water into our homes became a big deal in the 1950’s post WW2. As prevalent as hot tubs were (and still are) in suburban homes across the world, this vibe is changing. The big shift came once we gained a greater awareness of the impact of conventional electricity on our planet.

A more natural approach

The first commercial versions of wood fired hot tubs appeared in the 1970s in the United States, inspired by the back-to-nature movement

The modern wood-fired hot tub as we know it, began taking shape in the early 20th century, particularly in rural and mountainous regions where access to electricity was limited. In these areas, natural resources such as wood were abundant, making a wood-fired heating system practical and cost-effective.

These early designs were rustic, often repurposing large wooden barrels or wine casks as the tub itself. A wood stove, usually made from steel or aluminium, was placed either inside or adjacent to the tub, with the heat naturally circulating through convection.

Woodfired hot tubs go commercial.

As the popularity of natural hot tubs grew, so did the desire for more refined and durable designs. By the 1980s, manufacturers began crafting purpose-built wood-fired hot tubs from cedar, redwood, and other rot-resistant woods.

These tubs featured improved stoves with better efficiency and safety features.

The development of external stoves, which heat the water through a submerged pipe system, became a significant innovation, allowing for easier maintenance and more consistent water temperatures.

Today, wood-fired hot tubs are appreciated for their rustic charm and eco-friendliness.

Modern designs often incorporate insulation, adjustable vents, and more durable materials, blending traditional craftsmanship with contemporary comfort.

The eco-friendly revolution

The resurgence of interest in sustainable living has brought wood-fired hot tubs back into vogue, prized for their simplicity, natural aesthetics, and the immersive outdoor experience they offer.

This is where The Tickle Tub comes in. We spoke to them about who they are, how the tubs came to be and what they offer.

“The Tickle Tub is not just any hot tub – it’s a marvel of Eco-friendly engineering. Our fire-driven heating system uses stainless steel coils to warm your water naturally, eliminating the need for electricity.”

Wood fired hot tubs in South Africa

Tickle Tub team consists of:

  • Liezel Maree, passionate about building the brand and marketing our brand nationwide.
  • Louise Shadwell, who stays on top of logistics but also when it comes to creating new products she is in the front seat with innovative ideas and is strict quality control.
  • Andrew Shadwell, who brings years of fibreglass artistry experience, making all the crazy cool ideas come to life. He loves a challenge and is passionate about every tub we produce.

Their journey hasn’t been without the odd hick-up…

“Some challenges we had to overcome in South Africa is the ease at which your products get copied, but it is the result of being industry leaders.”

Another tricky part is managing the logistics of nationwide delivery and installation.

“South Africa is vast and sometimes logistics can be tricky, but we have placed hundreds of tubs all across the country.”

Despite this the whole Tickle Tub business is extremely rewarding.

“We have so many proud moments, and highlights! Our first export, launching our gas conversions…whenever there is a new model or shape of Tickle Tub and the joy of constantly coming up with new accessories and add-ons are all highlights for us.”

Tickle tub truly is going from strength to strength.

“In 2024, having produced Tickle Tubs on the side for a decade, Louise and Andrew stepped away from producing another big line of fibreglass products for the automotive industry and overnight what used to be a passionate sideline project of ours, became a full-time business with dedicated staff and manufacturing facilities. We realised it’s the time to go all in.”

They are a proudly South African company who supports the local economy. All the manufacturing is done in-house, with a close-knit team of only seven.

To this day, the whole team is excited about each new development.

“NEW colours, NEW ideas and definitely our new Tub Models we have lined up to launch in 2025 gets us excited!”

One of these soon-to-be released developments is the TURBO Tickle Tub, a gas conversion of the original Wood Fire Hot Tub.

“… at this stage it is all still highly confidential but follow our Social Media to keep an eye on WhatsApp next!”

Gas driven hot tubs in South Africa
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